Ubex: Artificial Intelligence in Advertising

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Ubex

Ubex is a global decentralized advertising exchange where companies advertise effectively, while publishers profitably tokenize ad slots on their resources.

Ubex	ICO Status: Running	71 d : 6 h : 19 m : 11 s
https://www.ubex.com	Concept: Ubex is a global decentralized advertising exchange, operating fully on the basis of neural networks with the use of blockchain and smart contracts. Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers. At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers. Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers. Whitepaper: Get more information
Venture	Raised Capital: 9,478 ETH Venture Round: Token Sale Price: 1 UBEX = 0.00001 ETH	ICO token Distribution: Distributed to Community – 72% Team & Advisors – 15% Reserve – 400,000,000 – 10% Bounty – 120,000,000 – 3%
Mining	Supply: 4,000,000.000 UBEX	Usage: The function of the UBEX Token is acting as an internal platform currency unit for allowing transactions within the Ubex ecosystem, and serving as a reward instrument.
Competitors	We have not taken some projects like BAT into consideration, as the latter is a fundamentally different product (a browser). Each project has its own, special vision of solving issues. For example, the MAD network project seeks to create a number of separate ecosystems. Some projects, such as Papyrus and Exchain provide a combined ecosystem encompassing the creation of a gateway to centralized advertising exchanges. Ubex understands the current market has needs, and understands that the introduction of decentralized solutions will take a lot of time in the real market environment. Large publishers, such as Google Inc., Facebook Inc., and others (which account for more than 60% of advertising budgets) can move to decentralized solutions only in the very distant future, and this is a serious risk for the successful development of the system and for attracting advertisers. Therefore, Ubex supports a fully hybrid interaction approach with both traditional DSPs and DMPs, as well as with decentralized solutions, while supporting multicurrency offers and cryptocurrencies. In addition, an important difference between Ubex and other companies is the ability of launching campaigns to solve the problems of the advertiser at different stages of the funnel, such as work on CPS, CPA, CPL, and campaigns aimed at brand recognition and attracting new audiences to the advertiser.
Initial Coin Offering	ICO Launch: 21st of May 2018 ICO Finish: 13th of August 2018 ICO Tradable on Exchanges since: still not tradable	Platform: Ethereum (ERC20 Token)
Offices/Locations	Switzerland

Team behind Ubex

Artem Chestnov

Ubex CEO and Co-founder

Artem is a serial entrepreneur with a background in marketing, mainly focused on the European market. Artem graduated from INSEAD MBA in France and Singapore and spent most of his career in the Netherlands and Belgium as head of marketing and innovations for a major consumer goods company (sales volume of 56 bln USD in 2017, budget under personal management 40m USD). Participated in various top-management roles in a number of Tech and Blockchain projects, including LAToken, Reborn and Medviser.

Daniel Biesuz

Ubex Head of Legal and Co-founder

Daniel Biesuz has built his career in the legal space, helping the M&A process of companies in Switzerland. He was consulting companies in the blockchain and ICO space, and after meeting with Artem, he decided to contribute time and money into idea of AI-based advertisement. His experience with previous projects, like Global Blockchain Technology Fonds, Lapo Blockchain and InsurePal and helped kick-start the legal and contribution block.

Dan Gartman

Ubex CTO

Dan was raised in a family of engineers. Being a mathematically gifted child, he released his first game at the age of 12. After graduation, he researched electromagnetic waves and physics of solid objects and worked as a web developer at the same time. During the first five years of his professional career, he mastered C++, PHP and Javascript as a basis for his work and research. Throughout the next 6 years, he engaged in research of artificial neural networks and their influence on internet technologies. Over the last two years, he added decentralization to his work spectrum and implemented a model for speech recognition. He always looks for challenges, and a decentralized marketing exchange is an astounding opportunity to demonstrate his impressive skills.

Andrew Rippon

Ubex COO

Blockchain expert advisor to governments, corporations and real estate developers. An ex-advisor to Smart Dubai Office, an initiative of the Executive Office of HH Mohammed bin Rashid Al Maktoum, Worked with Governments, real estate developers and Telcos to enhance cities through clever ICT services based on Data Orchestration / Big Data, Predictive Analytics, Integrated Operations Centres and Innovation on the Smart City project.

Cooz Komei Tokita

Director Business Development

Japanese-American from Los Angeles, California, endowed with a Western and Eastern cultural background. Built the first local Bitcoin exchange in Japan in 2013 and other business ventures such as pharmaceutical tech, auto sales, personal finance/asset planning, and real estate. Early adopter of cryptocurrency and blockchain technology. Author of confidential reports for government and regulatory authorities. Represents the Cryptos Fund, a regulated cryptocurrency index fund following the CCI30 that tracks the top 30 digital assets that make up 90% of the market.

Alberto Maiorana

Ubex Strategic Partnerships

Alberto has 15+ years experience in marketing and business development with a deep vision of the international business and a specific focus on consumer goods and sports & entertainment. He has been working with some of the biggest brands such as GM, Star Wars, English Premier League, KHL, UEFA Champions League and on the international level, particularly across Europe. His specialty is launching new products, setting up and growing distribution and forging commercial partnerships. Alberto has also been directly involved in two startups and executed respective successful exits.

Background-Ubex

Visit ubex.com for more info.

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